Abitat.ca starts you down the road to web marketing success by working with your current website to develop a solid infrastructure for future promotional success in the online environment. Search engines like Google change their search algorithms and affect how your site is indexed. With an annual marketing package, you are ensuring that your site is being optimized annually and resubmitted regularly.

The details of our Web marketing package are listed below.

Web Marketing Consultancy Package - $300.00

Our base web marketing consultancy package includes:

• Keyword development, analysis and development of your page descriptions, titles and META tags, as well as a complete site analysis to identify other marketing risks and opportunities.
  
• Implementation of optimized keywords, META tags, link and anchor tags, page descriptions and titles by our development staff.

• Search Engine Registration and submission to over 78,000 of the most heavily visited search engines, directory pages and search portals on the web*.

• A Search Engine Optimization report on submission success, keywords, titles and descriptions

• Resubmission to over 78,000 of the most popular search engines, portals, and directories on a quarterly basis (3 resubmissions, one every three months for a one-year period).

             *Major search engines include: Google, Yahoo, AOL Netfind, Excite, Hot Bot, Lycos, Metacrawler, Magellan,
                 Northern Light, Alta Vista. Info Seek, Netscape, MSN, DMOZ Open Directory.

Web marketing success cannot be established in a day. Abitat.ca’s web marketing consultancy package is designed to give you the basic steps and concepts of effective web marketing, in an easy to understand, and actionable manner.

• Competitive Analysis – research will be done to assess what keywords and content are required to ensure that your website and content are listed in prominent locations for your target audience. We achieve these goals by examining what direct and indirect competitors have done to achieve success, and using this knowledge to develop a strategy to improve and refine the web marketing process.
  
• Web Site Marketing Analysis – once the Competitive Analysis is complete, keywords will be developed, along with a matching description and title. A check will then be done for confirmation of proper keyword relevancy, content, coding, description and titling.
  
• Implementation of Revised Tags and Content – recommended page titles, keywords, META tags, page descriptions and compressed word phrases will be implemented on your site by our development staff.
  
• Initial Search Engine Registration -once the above processes are complete, the site submission begins. Abitat.ca will submit your pages over 78,000 of the world’s most heavily trafficked search engines, portals, and directories.
  
• Search Engine Re-submission – Abitat.ca will automatically resubmit your pages to over 78,000 search engines on a quarterly basis – once every three months for a one-year period.
  
• Reporting – Abitat.ca will provide you with a Search Engine Optimization report on submission success, keywords, titles and descriptions after every quarterly submission.

Additional Services: Google AdWords & Overture

Abitat.ca encourages our clients to consider pay-per-click online advertising (PPC) by developing both a Google Adwords and Yahoo Overture advertising campaing.

By setting up an account at Google.com, clients can choose keywords for which they wish to purchase click-throughs. When a visitor comes to Google and enters search terms for information they are seeking, a small sponsored link is displayed on the results page that gives the visitor the opportunity to follow the link to a client’s web site. Clients pay Google directly for each click-through to their web site (usually $0.07 to $0.25 USD each). Using this program you can direct targeted traffic to your site and you only pay for visitors who have pre-qualified by entering search terms that match your product and service offering.

You can limit the amount of spending on a daily basis and control your budget while effective directing targeted traffic to your website.

An Abitat.ca consultant can assist you in setting up your Google Adwords and Yahoo Overture PPC account and in developing effective PPC advertising programs that can bring tremendous benefits to your organization immediately. We believe that AdWords represents the best silent salesperson on the Internet today and we can help you realize the potential of online advertising, no matter what your budget.